My distractions

Predictably Irrational

This book by Dr. Dan Ariely discusses the many ways we humans behave.

Here are some lessons I took away:


[Well Defined Preferences - Supply and Demand]


[Social Norms vs Market Norms]

[Free can make us selfish]



[Ownership is Overprices]

[Options Distract Us]

[Expectation Effects]




[Ordering in Restaurants]


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