My distractions

Influence Book

Ideas flowing throughout the book

  1. When people make decisions about others, they often base this decision on only one aspect of the person and not the whole.
    • Unfortunately, this is where you can be manipulated and led astray
  2. There is a necessity of automatic responses.
    • Despite the risk of falling victim to those trying to exploit automatic responses, these responses are necessary to handle the demands of modern life. Because technology only increases the demands upon our mental energy, we need to be able to rely on these automatic responses to lead us in the right direction.

Influencers of Persuasion:

Weapons of influence (aka reason why)


Commitment & Consistency

Social proof





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